There’s an old new food spot for smashburgers in Hamburg: Smashkönig. A full rebranding has turned the place into a new, distinctive brand with an urban contemporary vibe – confident, straightforward and inviting. Starting with a flexible word mark and a characteristic font combination, a consistent visual identity was developed that brings the brand to life across all touchpoints — from the exterior facade to menus, packaging, and seasonal communications, all the way through to interior design consulting. The result is an aesthetic that blends seamlessly into Ottensen’s urban food culture.

Food photography: Studio Kossmann / Plutat GbR